ABOUT MODAL
Modal is a digital agency that specializes in user experience design and social media.
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User Experience
PHILOSOPHY
Modal’s approach to creating easy to use sites and interfaces is embedded in our five step methodology. We know that understanding users equates to better experiences. Our philosophy of keeping simple interactions simple and making complex interactions simple is why our clients come back to us.
Every web site or interface that we’ve built is based upon our philosophy. From the highly sophisticated application interfaces that we’ve designed and tested with Fannie Mae and Overture Technologies, to the corporate web sites for the U.S. Travel Association. Our work can be seen and experienced on Marriott.com and Networksolutions.com. We’ve worked in all types of environments with all types of clients.
If anything, our experience has taught us that basing our methodology around a user-centric approach has saved clients time and money because our solutions work the first time. Complex metaphors and affordances are tested first, verified, and then implemented. This ultimately keeps support costs down and allows the client’s customer base to experience the data; thereby experiencing the true value of the product.
We have seen first hand that great looking, easy to use web sites and interfaces elevate the perception of a company. It also decreases cost to support by decreasing support calls and emails. Often times we are brought in to help meet sales targets or decrease costs by making web apps and portals more robust.
User experience is an investment in your brand and your customers. Investing sooner than later is the difference between increased brand awareness and customer frustration. Start small with an Expert Review or a User Experience Strategy. Or, if you know that you already have an experience challenge, start right away with a full User Experience Design engagement.
