I remember the first time bringing up Twitter in a client meeting. If I had a quarter for every twisted face, well I could have bought a Frappuccino. Most clients think it is the latest fad that some web kids have come up with. Some think that Ashton Kutcher and Oprah own it or it is to cluttered with users that give minute by minute updates of the jeans they are trying on. They don’t know how long it will be around and when the next must have app on the web will come around.

Honestly, if we knew when the next it app came out we would be on a small island drinking out of a coconut. The only thing we can count on is the next it app. So in the mean time embrace what is current, hip, new and trendy. If you are not on Twitter, do you think your competitor is? How about some one that misrepresents your brand. At the end of the day who do you want to control your brand voice.

Twitter isn’t for everybody. There I said it. It needed to be said. I’ll say it again – Twitter isn’t for everybody. Sometimes you can get your message out via your web site and traditional PR. If you don’t have a product or message that isn’t suitable to Twitter, have no fear. You can build a great web site that with monthly updates and an opt in newsletter feature. But if you do see your subscriber list growing and the need to get updates out weekly and not monthly, now is the time to talk about Twitter.

It does take a certain time commitment to provide thoughtful, timely updates. Remember – not everyone wants to know what sides you just ordered at the BBQ joint.

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