In this economy you’ve got to think about doing more with less. One of the ways that we’ve worked with clients is providing them with measurable tweaks to their design and user experience without embarking upon a full scale, web site redesign.

Tweaking requires an understanding of the site, its behavior, its successes, and its challenges. Redesigning a site gives you an opportunity to throw some caution to the wind but a tweak cannot do any harm to the existing web site. So now the challenge is to change the tires on a moving car. This is especially true for large eCommerce sites.

So what to tweak first? Well it’s not the same answer for every site. It depends. For instance for large eCommerce sites; check out the transaction process- namely the checkout screens. Are users abandoning at unacceptable rates? Whereas large community web sites may require a look at the registration and dashboard pages. Are potential members dropping off? Are they seeing your call to actions when they do login?

At the end of the day, a redesign may be in order but budgets may not support the effort. So, work in tweaks. Change labels, button placement, rework some content and then do some A/B testing. You’ve already got an existing site to test against!

Being creative is what we do. Extending the creativity beyond the project and into the financial side of the house will not only help your client through these tough times but also convey that you are in it for the long haul with them.

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