Some may think that tweeting and posting to Facebook are time wasters but I think it’s a tremendous benefit to your brand, personal, and professional growth.

In a matter of minutes you can connect with friends and peers, share insights about your industry, or discover trends that can help you stay current.
I’ll break down the benefits by – Brand, Personal and Professional Growth.

Brand
* Reach out to your audience
* Hear from your customer base
* Address customer service issues before they are publicly escalated
* Extend discounts and coupons
* Announce store openings
* Announce product lines

Personal Growth
* Host or attend a Tweetup – it’s where people who are in the same Twitter circles come together to meet in person
* Save money – use coupon codes and find out about discounted and even free events
* Provide information on your favorite charity to help raise awareness

Professional Growth
* Stay on top of trends by industry
* Receive invitations for beta software
* Participate in peer level Tweetups
* Get real time conference information live from the floor, i.e. Macworld

Listed above are just a few of the real benefits from spending time on Social Media. Make your time count because it is all about the connections we build on and offline.

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