Facebook is new for many people. Social Media itself is so new that most people don’t know how to use it. But the trend I’m seeing is leaving behind a ghost town of Facebook Fan pages with stale content and unanswered posts. If you continue to ignore your fans, customers, friends- they may end up ignoring you back.

The value in a Facebook Fan page lies in what you and your fans post. There is a certain time commitment that you must make. Setting up the fan page is the easy part of the equation. The part that will burn through your day is providing content that your fans want in a timely manner for your fan page. Keeping the content updated will keep the page fresh and relevant.

Many individuals and businesses simply do not have the luxury of time. Some choose to work with Digital Agencies like Modal to handle these time consuming tasks. At Modal we call this Social Media Management.

Here are some basics to acquire and maintain your fan count on Facebook.

1. Give your fans a reason to become fans. Give them insight into what your business does on a daily or weekly basis, provide content that will get them interested and keep them interested.
2. Follow up. When a fan comments on a status update, picture or participates in a discussion make an earnest effort to communicate with them and stay involved with your fan base. This is a sure way to maintain your fan count and help you gain fans. Give your fans a reason to tell others about your page.
3. Engage your fans. Send updates and special invites that only Facebook fans are privy to.

Why is this important? Your fans will feel like they know something that others don’t. Make them feel like an insider, like a VIP.

Your Facebook Fan page is a tool that if used correctly will make your fans feel like #1. Don’t let your page languish and become a ghost town of old content and unanswered posts.

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