Back in September Daimon was on the Think Business panel for Social Media. Many of the questions were related to how a small business could use Social Media. I realize that Social Media in general and Facebook specifically may not be the right channel for everyone.

So we picked a small business that we felt might be able to use Facebook specifically and here’s why.

Targeted Ads – By using ads placed on Facebook you have the opportunity to reach your ideal customer. There are literally millions of people on Facebook, 350 million to be exact. You can target your ad by very specific information. A few are location, age, sex, relationship status and Education. Some users provide an even greater detail of information. For example parents and pet owners are a key audience for our case subject as they are more likely to have a need for this service.

Demographics and Keywords – When creating an ad think of keywords that can be added to your targeted ad. For instance for our Carpet Cleaner keywords like puppy, apartment, New Year’s Party and carpet. Take time and think about the audience to be reached. What hobbies do they have, do you notice a trend with your clientele that will lead to your targeted audience search.

The Carpet Cleaning Business

This is a great time for our Carpet Cleaner to look at the competition – most likely other carpet cleaning businesses and grocery stores that rent the equipment.
I suggest using Facebook to look at services offered and compare. How does the competition use Facebook – or do they use it at all. If they don’t this is an opportunity for them to differentiate themselves.

Creating the Ad

• First our Carpet Cleaner will need a personal Facebook account – but they should already have one – right?
• With a personal account created it is time to set up a Fan Page. Don’t forget this is a great chance to add information about the store and services. The basics should cover – location, hours, phone number, email, web address and physical address. Our Carpet Cleaner can get very creative with a page but think clean and simple.
• Creating the ad. Think about a good title, image and link.
• Set a Budget for your campaign. You have two options 1) pay per clicks (CPC) or 2) pay per impressions (CPM). There are pros and cons to each option. If our Carpet Cleaner is on a tight budget I would recommend that they select the pay per clicks. You will get the impressions either way but you will only pay for actual clicks.

Why Facebook Will Work

Based upon our initial research the audiences demographic on Facebook will most likely net our Carpet Cleaner some leads. Although we have not worked with a Carpet Cleaner on a Social Media strategy, we do welcome the opportunity.
There are 350 million people on Facebook. That is a great big pool of potential.

Remember you don’t have to be a Carpet Cleaner to take advantage of Facebook.

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