They say one bad apple spoils the bunch. And the same holds true for a segment of people on Twitter who break all the rules of proper Social Media etiquette. I’m sure you know who I’m talking about. The shameless self promoter, the affinity marketing expert, and the “no one knows more than me” social media guru.

Making Authentic Connections

Social Media is about connecting with human beings. These virtual connections are typically made because of some common interest. True connections however are built up over time; making meaningful contributions to your followers by helping them solve problems and expressing shared interests. That is how one becomes a good Social Media Citizen (SMC). It’s a process that involves transparency and ultimately leads to trust.

But if you’re constantly selling your services, “pimpin” votes, and other shameless promoting then it’s quite clear that you have no interest in being a contributor. The result is that you will quickly get unfollowed- and rightfully so.

Now, be good, follow the unwritten rules and start building trust today. This is new ground for everyone and as the medium matures so will behavior. Do yourself a favor and think about that next Tweet!

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