Finding a practical resource about Social Media is like finding a needle in a haystack. But from time to time fortune would have it that needles stand out to be found. And this rarity is Jennifer Abernethy’s book “The Complete Idiot’s Guide to Social Media Marketing”.

The Introduction

Many of the questions that we get when working with businesses and social media revolve around the “why and what’s in it for me anyway?”. And this book answers those questions emphatically with examples and data. It eases you into the “big seven” (Facebook, Twitter, Myspace, LinkedIn, Ning, YouTube, and Blogging); taking care not to use too many industry terms.

Getting the Meat and Potatoes

In later chapters, the author sinks her teeth into using the seven to help market and build your business. And frankly, the recommendations are really on the money. She highlights the pitfalls of liability and the joy of making honest connections with your clients. But likely more important is the emphasis on strategy. Thinking about what you want to say, how you want to say it, but really WHY you want to participate in social media marketing in the first place.

Takeaways

There are finally more books on the shelves at Barnes and Noble and online via Amazon that talk about social media. But Jennifer Abernethy’s book really takes the time to explain the top seven platforms, how to use them to market your business, and why you should use social media as part of an effective strategy to increase awareness of your brand, generate sales, and make great connections through honest to goodness conversation.

So take a moment and hop online to Amazon and purchase a copy of “The Complete Idiot’s Guide to Social Media Marketing“. You’ll enjoy the down to earth, conversational approach that peels back the onion to a whole new world called Social Media Marketing!

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