Real user experience takes form when a user encounters your site and begins to grin with delight. They say things like, “they really heard me” or “I can’t believe how much time I just saved”. But these quotes don’t come about because of an awesome design or crazy new functionality. It comes about from listening to your customers, users, clients, etc.

When was the last time you called a customer? When was the last time you asked them if there was something you could do better? As an unbiased third party we ask these questions and discover all types of opportunities to create delightful experiences.

And the way in which we address the feedback doesn’t have to be a wholesale site redesign. It may just be a series of stories of real customers interacting with your brand or the addition of your customer service phone number in the footer of your site. But it’s these little things that can mean the difference between a good site and a great site.

Take a moment and check in on your customers. Not only will they appreciate the call you’ll be sending a signal that you are interested in what they have to say and that they are important to you.

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