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Creating a Great Client Experience
30 NOVEMBER 2009 / COMMENTS (2)
Modal is a digital agency. We specialize in user experience design. And this year, we extended the experience out of the screen and into our project management practices. Background Last year we decided that we needed to rebrand ourselves. We were getting lumped into a big, ambiguous bucket of web design studios…
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Great Design Isn't Free
10 SEPTEMBER 2009 / COMMENTS (5)
Everyone is not a designer. Most designers aren’t great. Great design is based upon research, creative churn, experience, and flat out top notch execution. Let me be clear- this is why great design isn’t free. More and more we are asked to do homepage compositions for proposals. We don’t get paid…
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Sketch Your Next Web Design
10 AUGUST 2009 / COMMENTS (3)
In the first quarter of this year we embarked upon a rebrand of Modal, Inc. A new logo, color palette, service offering, and web site. As we worked diligently to create our new vision we had an opportunity to attend the Creative UnConference in New York. Now why does that…
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User Experience- The Best Kept Secret in Web Design
27 JULY 2009 / COMMENTS (1)
It is time to remove the veil. There is another world beyond web site design that includes psychology, usability testing, creative exercises to extract the root of a brand, and much more. Allow me to introduce you to User Experience Design. User Experience or UX as it is commonly referred is…
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