THOUGHTS

THE BLOG AT MODAL, INC.

• 

  The User Experience Revolution

  21 SEPTEMBER 2009 / COMMENTS (1)

  While perusing a copy of the latest Macworld magazine I realized that the advertisements from software companies highlighted design and ease of use. As a matter of fact, the company that makes Mailplane; a Gmail client for the Mac, is named Uncomplex. So what happened to PC World magazine software…

  CONTINUE READING
• 

  Great Design Isn't Free

  10 SEPTEMBER 2009 / COMMENTS (5)

  Everyone is not a designer. Most designers aren’t great. Great design is based upon research, creative churn, experience, and flat out top notch execution. Let me be clear- this is why great design isn’t free. More and more we are asked to do homepage compositions for proposals. We don’t get paid…

  CONTINUE READING
• 

  Sketch Your Next Web Design

  10 AUGUST 2009 / COMMENTS (3)

  In the first quarter of this year we embarked upon a rebrand of Modal, Inc. A new logo, color palette, service offering, and web site. As we worked diligently to create our new vision we had an opportunity to attend the Creative UnConference in New York. Now why does that…

  CONTINUE READING
• 

  UX Design- Science vs. Art

  3 AUGUST 2009 / COMMENTS (0)

  There seems to be a growing trend among UX designers and how they use research to inform their design decisions. Let’s establish this premise first- user experience design is art AND science. With that said, how much science informs the art? I recall a blog commentary among the designers at Google…

  CONTINUE READING